Digital Marketing Introduction



In just 6-weeks you’ll be able to identify good (and bad) digital marketing strategies, understand the brand’s positioning in a digital environment, discuss and suggest optimisation strategies for new and current campaigns.

You’ll be able to:

Map out strategic customer journeys on digital channels and platform
Learn the role that various channels and media play in marketing communications and promotions
Understand the basics of crafting a digital marketing strategy and the most suitable tactics that need to be applied
Know how to measure performance, what data to use, and how to identify the right metrics
Identify the various benefits and applications of UX, paid media, engagement, keywords, display advertising and effective targeting