Take the test to prove your digital marketing aptitude!

Digital Marketing is one of the fastest growing industries in the business world. It relies on an 
in-demand knowledge and digital awareness which many claim to have, but few do. The DMAT from Red & Yellow, a global leader in Digital Marketing education, solves that problem by giving you the chance to test and prove your Digital Marketing aptitude. 
It’s simple. Download our globally-acclaimed textbook, study it and then take the 2-hour test to see how you fare. If you pass, we will send you a Red & Yellow Certificate proving that you have the knowledge you say you do. If you are really good, you might even rank our on leaderboard.

Our textbook is used at major international education institutions around the globe.

How it works

Delve into the textbook (free to download) or just skim it to brush up on your existing knowledge

Purchase the test. You’ll then get sent login details. Now set aside two uninterrupted hours to answer multiple-choice questions. You’ll get your final mark at the end of the test. You have one chance, so make sure you study hard and go through our textbook in detail.

If you pass the test, you will be sent a certification of your digital marketing aptitude to add to your CV and a virtual badge to use online. Use these to brag wildly and proudly about your Digital Marketing prowess.

Get the stamp of approval

The DMAT is difficult. As you will see from our  leaderboard, only the very best digital marketers will do well. In fact our average score is about 48%. Strictly speaking that's too hard, but we are OK with that because if you pass the test, you’ll receive a Red & Yellow Certification of Digital Marketing Knowledge and that is something we want you to feel really, really proud of. 

Why Red & Yellow's DMAT?

Our Creative School of Business has been shaping leaders since 1994. Since the publication of our textbook in 2008 we have become global leaders in Digital Marketing education offering both accredited programs and online courses. Our Digital Marketing Centre of Excellence integrates industry professionals with our instructional designers to develop courses aligned with the rapid changes.


We are extremely proud that our textbook – now in its 6th edition – is prescribed by academic institutions around the globe. Red & Yellow's purpose is to serve the world through education and as such our book has always been available to download for free making it the world's most widely read digital marketing textbook.

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"For anyone looking to build a career in digital marketing, we've designed this textbook (now in it's 6th Edition) to be their starting point"

Rob Stokes, Textbook Author & Entrepreneur Tweet
I have downloaded every version of the eMarketing textbook, and can honestly say it was one of my absolute go-to's when I first crossed from traditional to digital marketing. I am in London with a job I love because of the practical and applicable learnings from the textbook. It’s led to me becoming a master digital marketer.
Vee Tardrew
Head of Marketing - Bitstocks
As good recruiters, we want to service our clients to the best of our ability. The Talent Boom is a global recruitment firm, headhunting only the best talent, to not only fill the brief of the client, but also attract the right company culture fit. One of these measures on qualifications is looking for the prestigious Red & Yellow qualification. We find that these candidates are far more equipped not only on a skills level, but an interpersonal level as well. A Red & Yellow qualification really goes a long way.
Warren Volkwyn
Global Creative Recruiter - The Talent Boom
I studied a previous version of this textbook a few years ago when I did a Digital Marketing course through Red & Yellow, and found it to be interesting, educational and practical. Now I want to upskill myself with the latest knowledge to help me craft a cutting edge e-commerce strategy for my business division.
Katherine Furstenburg
Marketing Manager - Clarins